Stop Skating on Thin Data


February 2025 Newsletter

Happy February, Reader. Thank you for reading and if you have any questions or comments, please reach out!


Stop Skating on Thin Data

“They had all this data but weren’t doing much with it. The impulse to collect data preceded the ability to make sense of it. People facing a complicated problem measure whatever they can easily measure. But the measurements by themselves don’t lead to understanding."

When I read this paragraph in an article about mine safety, I said 'YES!' out loud. (It was rink side at hockey practice, so contextually appropriate with no impact to the ambient noise level.)

My reaction was visceral because it is exactly what our CRE investment management clients are facing right now: the need to make informed decisions based on high quality, timely, verified data.

But, right now, we do not have high quality, timely, verified data. What we have is a lost and found box full of abandoned hockey gear. Unknown quality, unknown age, mismatched, and overwhelming (oh boy, the water bottles).

In CRE, when it matters, we measure it. Think cap and discount rates, NOI, NER, occupancy, ROI. We are good at collecting, analyzing, benchmarking, and making a decision based on these measures. And then we abandon that data and move on to the next decision that we need to make.

Today, real estate firms are experiencing the reality of the lost and found box of data that is stored in excel models, pdf’s, powerpoint presentations, word documents, and our vendor’s different systems. We are learning that we lack the data necessary to answer the critical question, “How can we use AI to improve our results?”

Because here is the kicker: AI cannot fix bad data. AI is only as good as the data it learns from. Without reliable inputs, AI models do not produce reliable results. Garbage in, garbage out.

The true value of data is not in its existence, it is in its application in context. Access to quality energy usage data to make informed decisions is a prime example plaguing the industry and our clients. For many firms, we struggle to benchmark electricity usage across a portfolio due to a lack of data and inconsistent data from different sources. The result is that we miss opportunities for cost savings, are unable to address underperforming assets, and are exposed to increased compliance risk. When we do tackle the problem of obtaining quality data, standardizing sources, verifying accuracy, and aligning it with occupancy rates and weather patterns, we unlock cost savings, boost efficiency, and reduce compliance risks.

Forward-thinking CRE organizations know that actionable data is a competitive advantage. They are tackling the issue head-on by conducting data audits, defining what ‘high-quality’ data means for their business, applying governance frameworks, and investing in the right tools and expertise.

The path forward is not to root around in the box of old, dirty, broken hockey equipment and try to skate out with critical missing pieces of gear. The path forward is to identify what we can pull from that box that is good quality that will work and then go source the critical missing pieces.

Once we have the basics, then we gear up and go win the game.


What we are sharing

Crack open the acronym

Late last year an admired leader shared great advice. 🦉

When an acronym has been weaponized, crack open the acronym to find the actual words that have value and common ground for many people.

My initial response was, I know this, I have learned this lesson before. 📐

During my time on the investor relations team, when meeting with investors, boards, and consultants, the use of specific CRE lingo was damaging.

It left people behind and they tuned out because I was no longer using language that respected their accomplishments (or role on that investor board).

With this awareness, I worked diligently to not use lingo, not use acronyms, and in some cases, to check for understanding.

It worked, there was more engagement during presentations, people asked questions, we opened a dialogue and ... yes, won more pitches!

So, for the last two months, I have been taking active notice of when I do use acronyms and lingo.

While it did not happen that often, it was still more than I would like.

Now, with this rebuilt awareness, I can do better.

NMHC Quarterly Survey Results

Since I am missing the National Multifamily Housing Council's Annual Meeting this week, I tuned into their webinar last week covering the January 2025 Quarterly Survey of Apartment Conditions results.

Two things that struck me:

1. During 2024, the US saw the largest number of new apartments delivered in 50 years.

⚡ This reflects the market conditions (availability of capital and costs for new construction) of two years ago.

⚡ Yes, this is good news for housing supply, and it puts pressure on landlords with decreased rents, lower occupancy, and submarket dislocation, particularly across the Sunbelt.

2. During the quarter, the survey responses for all four indices (Market Tightness, Sales Volume, Equity Financing, and Debt Financing) indicated less favorable market conditions, with three of the indices swinging to the less optimistic side of the breakeven point (50).

⚡ The Debt Financing Index had the largest drop of 45 points (from 77 to 32) after being above or near the breakeven point for four quarters running. This signals that respondents see borrowing conditions worsening. [See: reduced expectations for future interest rate cuts.]

⚡ The Sales Volume Index fell 26 points (from 67 to 41), indicating that sales volumes are decreasing nationally.

⚡ The Equity Financing Index moved down 15 points (to 48 from 63), which indicates less availability of equity. This quarter the index is back to very close to breakeven, where it had been for most of 2024.

⚡ The Market Tightness Index remained below the breakeven point (moving from 37 to 40) indicating a continuation of loosening market conditions. The last survey that saw the Market Tightness Index above the breakeven point was July 2022. [See number 1: increased new supply in the form of the record number of apartments that delivered in 2024, many of which came into the supply pipeline starting in 2022.]

💡 My hypothesis continues to be that multifamily is 18 months behind office in the market cycle. If we agree that office hit bottom and has entered a recovery phase, then multifamily has another year-plus of working through the lease up of the record new deliveries while managing through increased expenses and debt service payments (and covenants).

Consider that the winners in this market cycle will demonstrate both Operational Excellence AND the ability to recapitalize.

Vegas Rules

Earlier this week, I was reflecting on the success of a large group discussion (that felt like a high-risk situation) at Nexus Con that my stellar co-host, Drew DePriest, and I facilitated.

To set everyone up for success (and address the potential risks), I asked the people in the room to play by Vegas Rules.

❓ What are Vegas Rules for a meeting, you ask.

To create a safe space where people are willing to share honestly and candidly, my Vegas Rules are to ask for consent from everyone in the room that:

🙉 What you hear here, stays here.

🦉 What you learn here, goes with you.

BLUF: Take the lesson, leave the gossip.

Consider how you can use Vegas Rules for your next team discussion, after action report, or business plan session.

Craving Certainty

As CRE moves through the recovery phase, much of our industry is craving certainty. We are not the only ones looking for certainty.

This week, a "group of major European companies, investors and industry associations published a letter to European Commission leaders, expressing concerns that the upcoming “Omnibus” package coordinating the EU’s key new sustainability reporting and due diligence laws could end up weakening the new rules, ✨ undermining business certainty and investment." ✨

The stated goal for the EU Commission's review is to reduce the burden of reporting and compliance on companies. While that is a valuable goal, the process of the review creates risk and uncertainty for companies.

As 2025 progresses, we will see where that certainty is firming up and where we have more changes to our dynamic system.

ESG Today, Nestlé, Unilever, Mars Warn Against Revisiting EU Sustainability Reporting and Due Diligence Laws, 20 Jan 2025

Demand for AI will drive innovation

Premise: the outsized demand for data centers necessary to deliver on the promise (and profits) of AI in an energy constrained environment will drive innovation.

🍓 We are seeing that innovation come to fruition.

One example is a recent report from a cross-discipline group titled "Fast, scalable, clean, and cheap enough. How off-grid solar microgrids can power the AI race."

Check out the report along with a Heatmap interview of two of the authors.

TLDR: This report sheds light on the question of since we are going to be building so many data centers in a resource constrained environment, how can we do it with renewables as a material piece of the solution?

First. What is an off-grid solar microgrid?

"An off-grid solar microgrid is a system with solar panels, batteries, and small [natural] gas generators that can work together to power a data center directly without connecting to the wider electricity system. It can have infinite possible configurations, such as greater or smaller numbers of solar panels, and more or less gas-generated capacity."

Critically, this report considers the differing needs between 'training AI data centers' that compute massive amounts of data to train the AI tool and 'inference data centers' where a trained AI tool incorporates new data to draw a conclusion for an user. Due to different location and energy requirements, notably that training AI data centers do not need to be located next to their customers, those training data centers can be sited where there is abundant land to build PV arrays. Yes, the answer for sites in the US is West Texas. 🥦 🥜

The key findings of the study, as evaluated through four factors (speed, cost, scale, climate), show that there are paths forward to meeting the demand for data centers with off-grid solar microgrids.

⚡Speed: How fast can they be built?

Finding: "Off-grid solar microgrids are categorically faster than new grid interconnections (5+year queues) as well as off-grid co-located gas turbines (3+ year lead times)."

💲 Cost: How much does it cost?

Finding: "Off-grid solar microgrids today are near cost parity with natural gas and cheaper than other clean alternatives. Opportunities for further cost reduction are significant."

↔️ Scale: Are there enough accessible resources (land, water, energy) to meet the demand?

Finding: "Off-grid solar microgrids are enormously scalable, with >1,200 GW of data center potential in the US southwest alone."

🌍 Climate: What are the emissions impact?

Finding: "Between 0.4 billion tons (30 GW new data centers) and 4.1 billion tons (300 GW new data centers) of CO2 emissions could be avoided between now and 2030 if every new AI data center was built using the 90% solar configuration."


What Are We Reading

✨ Statecraft, Three Principles for Running a White House Office, Santi Ruiz, 13 Feb 2025 – Three points as part of a master class in leadership and change management.

✨ GZERO, AI in 2025: The "new electricity" could create huge economic growth, 2025 World Economic Forum in Davos, 20 Jan 2025 – Is access to AI the new quality of life metric?

✨ Construction Physics, Why Skyscrapers Became Glass Boxes, Brian Potter, 13 Jan 2025 – Know your history.

✨ IFMA, 3 Steps Facility Managers Can Take to Prevent Cyber Attacks on OT Systems, Drew De Priest, 9 Jan 2025 – Yes, your building systems are at risk of being hacked, so start working on the fix now.


Where We Can Catch Up

✨ CREW DC, Beyond the Doom Loop - Using Inclusive Economic Development to Revitalize Cities, 6 Mar 2025

✨ ULI Washington Commercial/Office Council Spring Meeting, Leveraging our Region's Talent Edge to Drive Future Growth, 18 Mar 2025

✨ Inspiration @ Intersection of Real Estate + Tech Dinner, 19 Mar 2025

Decarb DC Higher Education, 25 Mar 2025


About Feroce Real Estate Advisors

Feroce Real Estate Advisors works with forward-thinking real estate companies to leverage change and build value at the intersection of real estate investment, sustainability, and technology. We guide clients through complex challenges, positioning their real estate and teams for success in a rapidly changing world.

Our work usually falls into one of these categories:

  • Fractional executive roles serving as head of asset management or portfolio management for growing real estate investment management companies.
  • Provide high value strategic advisory services with a focus on delivering investment performance measured by risk-adjusted returns and organizational priorities.
  • Advisory board roles with proptech organizations focused on high ROI solutions in renewables, decarbonization, cleantech, and operational improvement.

Please reach out to connect:


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All the best,

Mandi

113 Cherry St #92768, Seattle, WA 98104-2205
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