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Feroce Real Estate Advisors

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The Confidence of a Predator, the Preparation of Prey

August 2026 Newsletter Hi Reader, When hiking in Alaska this summer, I wore a bear bell and carried bear spray. After all, I am tromping through the bear’s living room and know exactly where that puts me on the predator-prey spectrum. That got me thinking about the rooms we walk into every day. Sometimes we have the leverage, sometimes someone else does, and most of the time we sit somewhere in between. Wherever you land on that spectrum, know your position, pay attention when the landscape...

July 2026 Newsletter Hi Reader, Welcome to deep summer! Artificial intelligence continues to dominate conversations across commercial real estate, and many of the most interesting discussions are transitioning from the technology to the leadership of the change it brings. Leaders are wrestling with the critical question: How do we help our teams navigate this change? This month we explore that question through a lens from nature. Herds survive by moving together, yet periods of change stretch...

June 2026 Newsletter Hi Reader, Summer is here! I hope that everyone is enjoying the blooms! I greatly enjoyed my time at Realcomm this year where so many of our conversations centered around data. In the context of AI tools, of course, but the data discussions are where it got real. The constant tension persisted with software companies offered solutions for organizing data, while owners shared about the very real and expensive challenges of quality data. In processing these conversations, I...

May 2026 Newsletter Hi Reader, Happy Spring! Or summer as I sit here writing this newsletter enjoying 98 degrees and sunshine. I recently read an article that spiked my blood pressure, so I decided to use that as inspiration for this month’s newsletter. The topic? Physical climate risk in real estate valuations and why portions of the appraisal industry are still treating physical risk assessment as voluntary while the market, insurers, investors, and global valuation standards have already...

April 2026 Newsletter Hi Reader, This month, we are focusing on risk. Not about avoiding it, but understanding it, and identifying where it is being mispriced. In today’s market, it is easy to get pulled into short-term signals while missing the longer-term risks that are already visible. Energy accessibility, affordability, and reliability; regional building performance standard regulations; technology-driven operations; and workforce dynamics are not future concerns. They are here, now, and...

March 2026 Newsletter Hi Reader, At Feroce, we work to look past the headlines to understand the fundamentals shaping commercial real estate. This month, we explore how CRE is having an Everything Everywhere All At Once* moment, where multiple forces are pushing, pulling, and prodding people, portfolios, and investment decisions in real time. From workforce dynamics and AI adoption to capital constraints, regulatory pressure, and resilience requirements, the story is not any single trend, but...

February 2026 Newsletter Hi Reader, At Feroce, we continue to look past the headlines and into the fundamentals shaping commercial real estate. This month, we turn our attention to the quiet but powerful force redefining urban centers: aging office assets and the decisions being made about them. While much of the noise focuses on return-to-office mandates, the real signal is happening at the asset level, one building, one block, one neighborhood at a time. In this issue, we explore what is...

January 2026 Newsletter Hi Reader, For 2026 at Feroce, we are starting the way we want to continue it: curious, connected, and looking ahead with purpose. Rather than making predictions or bold declarations, we are beginning 2026 with a question. Or actually, a few of them. We have found that the right question often does more to focus a team and spark clarity than any one answer. This month’s article shares a story from our New Year’s Eve’s table, a little wisdom from the teenagers in the...

December 2025 Newsletter Hi Reader, December 21 is the Winter Solstice, the shortest day of the year in the northern hemisphere. And then on December 22, we start gaining daylight! Enjoy every minute of the extra daylight this season while spending time with family and friends. This month, we focus on answering the question: how do commercial real estate leaders prepare as we step into 2026. My take: embrace change and lead with clarity. With a few ‘on the ground’ suggestions to consider....

November 2025 Newsletter Hi Reader, November brings a shift into high gear as we race toward year end. For real estate investment teams, this is the season of finalizing budgets, aligning teams, and deciding what gets funded or not. During this sprint, clarity and purpose are essential. When the to-do list is long and time is short, leaders need tools that help identify the tasks that will deliver results. This month, we explore the Eisenhower Matrix, a simple and powerful framework that...